Facilitating audience engagement and bonding: KLM’s ‘Meet and Seat’
Real audience engagement and bonding is a vital tool for brand success. I am constantly being fascinated by opportunities offered by social Media to brand. Social Media is an elastic rope; it keeps...
View ArticleOnline crisis: 5 things you must guard against, case study of GTBank Nigeria
Crisis time is not usually the best of time for anyone. Not to talk of a front line brand whose name is already a household name. During crisis time, emotions may reign supreme over the voice of reason...
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